Sequoia Capital Pitch Deck Template

Mar 24, 2015997 likes3,234,255 views

This document provides an outline for a pitch deck template from Sequoia Capital, including sections to cover company purpose, problem, solution, market opportunity, competition, product, business model, team, and financials. The template is meant to clearly communicate the problem being solved, how the solution addresses it, market size and competitors, as well as the qualifications of the founding team in seeking funding. Additional resources are provided to help create a successful pitch deck.

1
Sequoia Capital
Pitch Deck Template
Reproduced by PitchDeckCoach from info presented at
http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan

Flow
FYI Only – NOT a slide for your deck
Company Purpose
Problem
Solution
Why Now
Market Size
Competition
Product
Business Model
Team
Financials
2

Company Purpose
Define the company/business in a single
declarative sentence
3

Problem
Describe the pain of the customer (or the
customer’s customer)
Outline how the customer addresses the
issue today
4

Solution
Demonstrate your company’s value
proposition to make the customer’s life better
Show where your product physically sits
Provide use cases
5

Why Now
Set-up the historical evolution of your category
Define recent trends that make your solution
possible
6

Competition
List competitors
List competitive advantages
8

Product
Product line-up (form factor, functionality,
features, architecture, intellectual property)
Development roadmap
9

Business Model
Revenue model
Pricing
Average account size and/or lifetime value
Sales & distribution model
Customer/pipeline list
10

Team
Founders & Management
Board of Directors/Board of Advisors
11

Financials
P&L
Balance sheet
Cash flow
Cap table
The deal
12

If you liked this, you’ll love our Pitch
Deck Coach template. Click below.
http://www.slideshare.net/PitchDeckCoach
/the-ultimate-pitch-deck-template-by-
pitchdeckcoach

Did you enjoy this deck?
Now read my blog post on
“The Pitch Deck”
http://pitchdeckcoach.com/pitch-deck

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or build you a new one from scratch.
http://pitchdeckcoach.com

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Sequoia Capital Pitch Deck Template

1. 1 Sequoia Capital Pitch Deck Template Reproduced by PitchDeckCoach from info presented at http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan

2. Flow FYI Only – NOT a slide for your deck Company Purpose Problem Solution Why Now Market Size Competition Product Business Model Team Financials 2

3. Company Purpose Define the company/business in a single declarative sentence 3

4. Problem Describe the pain of the customer (or the customer’s customer) Outline how the customer addresses the issue today 4

5. Solution Demonstrate your company’s value proposition to make the customer’s life better Show where your product physically sits Provide use cases 5

6. Why Now Set-up the historical evolution of your category Define recent trends that make your solution possible 6

7. Market Size Identify/profile the customer you cater to Calculate the TAM (top down), SAM (bottoms up) and SOM 7

8. Competition List competitors List competitive advantages 8

9. Product Product line-up (form factor, functionality, features, architecture, intellectual property) Development roadmap 9

10. Business Model Revenue model Pricing Average account size and/or lifetime value Sales & distribution model Customer/pipeline list 10

11. Team Founders & Management Board of Directors/Board of Advisors 11

12. Financials P&L Balance sheet Cash flow Cap table The deal 12

13. If you liked this, you’ll love our Pitch Deck Coach template. Click below. http://www.slideshare.net/PitchDeckCoach /the-ultimate-pitch-deck-template-by- pitchdeckcoach

14. Did you enjoy this deck? Now read my blog post on “The Pitch Deck” http://pitchdeckcoach.com/pitch-deck

15. Need help with your pitch deck? I can review your existing deck or build you a new one from scratch. http://pitchdeckcoach.com

Sequoia Capital Pitch Deck Template

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Sequoia Capital Pitch Deck Template